Target
My target audience is mainly people my age and maybe a few years older. When it comes down to it, it’s really quite a challenge to target a huge age group. I find that you could separate each age group into a “stereo-type” of what music they like. (of course this has nothing to do with any scientific research and is merely from personal experience and observation) We’ll start with the 0-5 year olds. This music is mainly “kindertunes”. This music can range from more sophisticated lyrics and melodies mainly oriented towards 5 year olds, or even simpler tunes and lyrics (which would mainly just be catchy or almost preferably teaching tunes) for 0-3 year olds. Moving onto 6-10. These ages mainly consist of what the media now calls “Disney Pop”. This mainly means the child stars that the Disney brand has created. These include people such as Selena Gomez, Hannah Montana, Jonas Brothers and Demi Lovato. There are new stars almost every year. Upbeat, happy, and overall very relatable lyrically. From 11-13 the music is similar to the Disney stars, however it becomes the Disney stars broken off. What I mean from this, is that it suddenly becomes Miley Cyrus instead of Hannah Montana, or Ashley Tisdale or Aly & AJ. So basically music which many might call “teeny bopper”. From 14-25 is when people start to explore the different genres of music. Many of my friends enjoy singer/song-writer/folky music. However I also have many friends that are into hard core rock to even extremely main stream. I find that even though 14 year old may not like the same music as 25 year olds or vice versa, they still enter the stage of exploring new bands. Finally 26 and up, I find lean more towards classics. This includes Leonard Cohen, David Bowie, Neil Young, Pink Floyd, The Beatles and many many more.



